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CKE names new marketing exec for Hardee's

Published on .

CKE Restaurants named the top marketing executive at its Carl's Jr. restaurants to be marketing chief at its recently acquired Hardee's Food Systems unit, Rocky Mount, N.C., as well. The new Hardee's marketing chief, Robert Wisely, a 17-year veteran at Carl's Jr., was also promoted to exec VP-marketing at CKE Restaurants, from senior VP. Stephen Nollau, who held senior posts at Taco Bell and D'Arcy Masius Benton & Bowles, St. Louis, was named Hardee's senior VP-brand marketing, where he will be responsible for media, field marketing, marketing services and merchandising.

Copyright October 1997, Crain Communications Inc.

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