The company said it hopes upcoming marketing plans to appeal to young consumers will continue to improve sales.
The company reported a net loss of $8.3 million for the fourth quarter and $84 million for the fiscal year ended Jan. 31, a marked change from losses of $148.3 and $194.1 for the same periods a year ago.
Management said it plans to improve revenue are centered on increasing sales.
Those plans include a push behind the Hardee's brand to appeal to young customers, President-CEO Andrew Puzder said. That effort, headed by Mendelson/Zien, Los Angeles, will break this summer and will focus on premium products, not discount promotions, Mr. Puzder said.
New marketing plans include an upcoming tie-in promoting the Sony Pictures release of Spider-Man at Hardee's and Carl's Jr. chains this summer.