CKS nears deal to buy McKinney

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CKS Group, Cupertino, Calif., is close to a deal to acquire McKinney & Silver, Raleigh, N.C.

Executives familiar with the talks characterized them as serious; people who know McKinney estimated the asking price at between $8 million and $11 million. McKinney denied it has any deal in the works; CKS declined to comment.

The proposed deal would be the flip side of a growing trend in which traditional agencies acquire new-media shops. CKS, a leading interactive marketing company, in December and raised $40 million for acquisitions.

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