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Clairol to back Ultress

Published on .

Clairol will break an estimated $10 million TV and print campaign this week forits Ultress hair color with spokesmodel Linda Evangelista. The campaign, themedthe Power of Color, is the first new Ultress TV advertising in two years andClairol's first global campaign. J. Walter Thompson USA, New York, handles.

Copyright August 1995 Crain Communications Inc.

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