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Clairol backs Ultress with $30 mil push

Published on .

Bristol-Myers Squibb Co.'s Clairol unit will spend approximately $30 million this summer to launch a reformulated Ultress hair color. A Clairol spokeswoman said the company is reviewing proposals for a launch campaign from roster agencies Foote, Cone & Belding and Kaplan Thaler Group, both New York. The new Ultress Custom Color features an adjustable color formula.

Copyright April 1999, Crain Communications Inc.

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