Bristol-Myers Squibb Co.'s Clairol unit will spend approximately $30 million this summer to launch a reformulated Ultress hair color. A Clairol spokeswoman said the company is reviewing proposals for a launch campaign from roster agencies Foote, Cone & Belding and Kaplan Thaler Group
, both New York. The new Ultress Custom Color features an adjustable color formula.
Copyright April 1999, Crain Communications Inc.