Bristol-Myers Squibb's Clairol unit will launch a skincare extension of its Herbal Essences brand, aimed at women 18 to 34. The six-item line of facial moisturizers, toners and cleansers will launch in May with a campaign from Kaplan Thaler Group
, New York. Support will include print, TV and sampling; spending is estimated at $20 million.
Copyright January 1999, Crain Communications Inc.