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Clairol launches skincare line under Herbal Essences brand

Published on .

Bristol-Myers Squibb's Clairol unit will launch a skincare extension of its Herbal Essences brand, aimed at women 18 to 34. The six-item line of facial moisturizers, toners and cleansers will launch in May with a campaign from Kaplan Thaler Group, New York. Support will include print, TV and sampling; spending is estimated at $20 million.

Copyright January 1999, Crain Communications Inc.

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