Claris picks Acronym

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Apple Computer's Claris Corp., Santa Clara, Calif., moved its estimated $3 million software account to start-up agency Acronym, Oakland, Calif., from Woolward & Partners, San Francisco, without a review. Acronym is run by former Woolward creative director Tyler Vogel and ad consultant Alan Kerr, who formed the agency after dropping discussions to buy Woolward.

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