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Claris picks Acronym

Published on .

Apple Computer's Claris Corp., Santa Clara, Calif., moved its estimated $3 million software account to start-up agency Acronym, Oakland, Calif., from Woolward & Partners, San Francisco, without a review. Acronym is run by former Woolward creative director Tyler Vogel and ad consultant Alan Kerr, who formed the agency after dropping discussions to buy Woolward.

Copyright July 1997, Crain Communications Inc.

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