As affiliates of the network, these sites can offer their users the ability to post free classifieds for a variety of goods and services, including automotive classifieds, computer classifieds and sales of general merchandise. The service will also make available personal classifieds on March 3, and plans to roll out a real estate classifieds service offering more than four million apartments online by the end of March, said Karim El-Fishaway, VP-sales and marketing at the service.
Marketers can sponsor the service in several ways, including banner buys ranging from $30 to $60 per thousand impressions. Additionally, the 100,000 used car dealers working with the service on automotive classifieds have agreed to pay the service $5 to $10 per lead generated from the Web site.
The company has taken a different approach to building an online classifieds business than some classifieds companies that cater to the newspapers' classifieds business. Major newspapers including The New York Times and The Washington Post have built a major site aggregating their classifieds at CareerPath.com. Meanwhile, AdOne Classifieds, New York, works mostly with newspaper brands carrying a circulation of less than 150,000. While Classifieds 2000 has been approached about licensing its technology, Mr. El-Fishaway said, "We're focusing on individuals posting their classifieds for other individuals."
The 13-person company will hire four new marketing executives this year and will seek venture capital funding between $2.5 million and $10 million this year.
Copyright February 1997, Crain Communications Inc.