One 2 One makes a transparent pitch for its new handsets in a magazine campaign breaking in May issues of U.K. youth, style and fashion titles. The Nokia 3210 and Sony CMD-CD5 phones are featured, available with the telco's More 2 Say package. Bartle Bogle Hegarty
, London, designed the ads to fit in with fashion editorial spreads in the magazines. Starcom
Motive handled media planning and buying, with the ads running in such titles as Elle, FHM, Loaded, Marie Claire and Maxim. Copywriters/art directors: Sarah Lim, Ellen Wibye.