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Cleland AA HIRES REPORTERS FOR MEDIA, INTERACTIVE

Published on .

CHICAGO- Advertising Age has hired two new reporters in New York and Chicago, Editor Steve Yahn announced.

Michael Wilke, 25, is returning to the New York staff as a reporter covering the radio and outdoor industries. In Chicago, Kim Cleland, 26, returns as a reporter for Ad Age's Interactive Media & Marketingsection and for Advertising Age's Business Marketing.

Mr. Wilke, an editorial assistant at Ad Age in 1992, most recently was a reporter with Inside Media. He has been a regular contributor to The New York Times and New York Daily News. He's a 1992 graduate of the School of Visual Arts in New York with a B.A. in communications.

"We happily welcome Mike back to Advertising Age where we feel he'll be a valuable addition to our team," said Pat Sloan, senior editor-New York bureau chief.

Ms. Cleland graduated in 1990 from Boston College, where she majored in Spanish and political science.

After graduation, she joined the Jesuit Volunteer Corps in Portland, Ore., and taught English to children of migrant Mexican farmworkers. Ms. Cleland received her master's degree from the University of Missouri's School of Journalism this year, spending her final semester in Chicago assisting with the Advertising Age Daily Fax and Prodigy editions while also writing news stories.

In addition to her reporting duties, Ms. Cleland will be closely involved with the content of various new-media extensions of the Advertising Age brand.

"Kim has the range of talents any journalist needs in the new-media era, combining reporting and writing skills with a solid understanding of the opportunities created by new technologies," said Scott Donaton, editor of Interactive Media & Marketing.

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