Why another search engine?
Mr. Bourland said SearchZ is a extension of ClickZ, which publishes several online marketing Web sites, including Who's Marketing Online, ClickZ and Microscope, a critique on online ad campaigns. But he added, "It's also born out of my own frustration of trying to find quality information at major search engines. I realized there was enough information out there on online marketing to support its own search engine."
Copyright May 1998, Crain Communications Inc.