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Published on .


Interactive agencies: Foote, Cone & Belding and Organic Online, both San Francisco

"We would like to be led by our agency in being exposed to new opportunities in both the media and creative that can help us leverage the brand....Our agency is aggressive getting up to snuff on this. Any agency that wants to be the sole agency for a client needs to embrace the interactive world and lead their clients."

Steve Wilkie, senior advertising manager, Levi's brand

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