Clif Bar Inc., Berkeley, Calif., a marketer of energy bars and other nutritional food products, narrowed the review for its estimated $5 million account to San Francisco agencies Black Rocket; GMO/Hill, Holliday; Leagas Delaney; and Lowe
Lintas & Partners Worldwide; as well as Colby Effler & Partners, Santa Monica; Team One
, El Segundo; and WongDoody
, Los Angeles. The account previously was in-house. AAR/Bob Wolf Partners, Los Angeles and New York, is the consultant.
Copyright August 2000, Crain Communications Inc.