Coca-Cola Co. named Cliff Freeman
& Partners, New York, worldwide creative agency of record for Fanta, the No. 3 soft-drink brand in the world. D'Arcy Masius Benton & Bowles, agency of record since August 1995, will continue to have local Fanta assignments in 12 countries. Separately, Coca-Cola Co. moved its $5 million Sprite account in Brazil from McCann-Erickson Worldwide to Lowe
Loducca, a division of Lowe Group.