Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cliff Freeman & Partners wins Fanta worldwide

Published on .

Coca-Cola Co. named Cliff Freeman & Partners, New York, worldwide creative agency of record for Fanta, the No. 3 soft-drink brand in the world. D'Arcy Masius Benton & Bowles, agency of record since August 1995, will continue to have local Fanta assignments in 12 countries. Separately, Coca-Cola Co. moved its $5 million Sprite account in Brazil from McCann-Erickson Worldwide to Lowe Loducca, a division of Lowe Group.

Most Popular
In this article: