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Cline, Davis adds three

Published on .

Pfizer named Cline, Davis & Mann, New York, for prescription prostate drug Cardura's new direct-to-consumer campaign. Also, Merck & Co., Whitehouse Station, N.J., to CDM for new prescription anticoagulant Aggrastat global branding assignment, and Genetics Institute, Cambridge, to CDM for new pro-clotting cancer drug Neumega. The total estimated billings for all three account wins is $15 million.

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