President Clinton is asking not only that funding for antidrug advertising be continued for another year but that spending on the ads increase. The president's $1.77 trillion federal budget for 2000, unveiled today, calls for a $10 million increase in the $195 million set aside for advertising, public relations and testing of the campaign. About $150 million of the money is spent on advertising with Ogilvy & Mather, New York, the media buyer. Creative for the campaign comes from the Partnership for a Drug-Free America.
Copyright February 1999, Crain Communications Inc.