Clinton adman Squier dies

Published on .

Bob Squier, 65, president of Squier Knapp Dunn, Washington, and a longtime political ad executive, died Jan. 24 of cancer. Mr. Squier's ads four and eight years ago helped propel Bill Clinton to the White House. In 1996, it was Mr. Squier who was credited with coming up with the idea of using nearly a year's worth of advertising in local districts, supposedly on behalf of the Democratic Party, to help set the agenda and the tone for President Clinton's re-election. Mr. Squier had been heavily involved in Vice President Al Gore's presidential campaign until last year, when illness and campaign changes prompted him to step back. Both President Clinton and Vice President Gore issued statements of condolence.

Copyright January 2000, Crain Communications Inc.

In this article:
Most Popular