The travel and tourism industry got a boost from President Clinton on Monday when he endorsed the White House Conference on Tourism's strategy. He told 1,700 tourism executives in Washington that he is committed to making travel and tourism the No. 1 industry in the country. "My question to you, " he said "is what can the national government do to support you?" Greg Farmer, undersecretary of commerce for travel and tourism, said he hoped to get a consensus from the delegates for a public-private partnership and for an overall strategy.
World ad meet opens
A 40-person delegation from the People's Republic of China joined more than 300 other delegates at the World Federation of Advertisers 42nd Congress, which opened in Sydney, Australia, Monday. Peter Mitchell, WFA president, said he plans to go to China next year to help start a Chinese ad association that would associate with the WFA.