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President clinton last week opened what has become de rigeur for candidates: an official campaign Web site.

The site (, created by KPE, a New York interactive design company owned by Grey Advertising, opens with a page featuring presidential pictures and quotes. A ticker presenting breaking news runs across the bottom of the screen. The site also provides state-by-state records and position papers.

Winning the job took agency co-founders Trevor Kaufman and Mark Patricof three months, four trips to Washington and a review with seven other companies.

"There really is no more prestigious client that you can have than the president of the United States," Mr. Kaufman said.

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