Clinton inspires cheeky U.K ads

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LONDON -- The whiff of suspicion surrounding U.S.President Bill Clinton's sexual activities has providedfresh inspiration for U.K. marketers.

Unilever's Elida Faberge played on the potency ofits male deodorant brand Lynx with a national pressad showing a garbage can outside the White House thatclearly contains a used can of the product.

The ad, created by Bartle Bogle Hegarty, London,continues the brand's current press campaign thatsuggests, tongue-in-cheek, that using Lynx makesthe wearer more desirable.

Similarly, Lowe Howard-Spink, London, focused onMr. Clinton's problems - arising from allegationsthat he had an affair with White House intern MonicaLewinsky and then asked her to lie about it - in anational U.K. press ad for Olympus Digital Cameras.

"The Olympus Digital lets you crop out anything thatruins your image," reads the copy alongside onepicture of Mr. Clinton and Ms. Lewinsky embracingand another with Ms. Lewinsky cropped out. TheOlympus C-1400L allows pictures to be downloadedonto a PC and changed via advanced digitaltechnology.

Copyright February 1998, Crain Communications Inc.

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