President Clinton today signed a Treasury Department appropriations bill that includes another year of funding for the White House anti-drug ad program at the same $185 million level as the previous year. The latest bill for the first time lets the White House anti-drug office hire a minority agency and pay it normally if the Partnership for a Drug-Free America can't come up with appropriate creative to serve the community quickly enough. Up till now, the government has only paid production costs for agency work. The funding includes about $150 million a year for advertising, with the rest for evaluation and a public relations campaign.
Copyright September 1999, Crain Communications Inc.