Clinton taps DeVito/Verdi

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Hillary Clinton is enlisting New York ad agency DeVito/Verdi to help with advertising for her U.S. Senate bid. Agency President Ellis Verdi said his shop will do creative for Ms. Clinton, with Democratic consultant Mandy Grunwald playing more of a strategy role for the campaign. The effort will pit DeVito/Verdi for a second time against Rudy Giuliani, Ms. Clinton's Republican rival. In 1997, the New York mayor tried to remove bus ads, created by DeVito/Verdi, for New York Magazine calling it "probably the only good thing in New York that Rudy hasn't taken credit for." Mayor Giuliani lost a court battle over the signs. Ms. Clinton's campaign today released its first radio spot from DeVito/Verdi, seeking volunteers. Ms. Clinton this weekend is expected to formally declare her candidacy.

Copyright February 2000, Crain Communications Inc.

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