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Clinton to unveil FDA tobacco ad rules

Published on .

President Clinton is expected to unveil the Food and Drug Administration's tobacco advertising rules on Friday, three days before the Democratic National Convention.

Advertising sources on Wednesday night said they expected the rules to be little changed from the original proposal a year ago and already under challenge in two federal court suits.

"This has a lot more to do with presidential politics than with advertising," said Dan Jaffe, executive vp of the Association of National Advertisers.

Tobacco companies will most likely seek a temporary restraining order on Friday preventing the rules from going into effect, but that will still allow the President to make the rules both a focus of his acceptance speech next week and of his campaign.

The original rules were the most far reaching ever proposed on a legal product. Among the original restrictions.

--Most image advertising would be banned. Tobacco companies would be restricted to black and white text advertising in many magazines.

--Outdoor boards would have to be 1,000 feet from a school or playground and even then could only show text.

--Continuity programs like the Marlboro Adventure team would be banned along with giveaways of merchandise bearing tobacco brand crests.

--Sports sponsorships would be limited to corporate names and race cars could not be in tobacco colors. Identification of tobacco brand sponsorship on cars would have to be in black and white.

--Tobacco companies would have to fund a $150 million annual advertising campaign against tobacco. .

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