, Attic Futura, North South Publishing, to launch U.K. teen site

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Most Popular, an e-commerce service provider for magazine publishers, is forming a joint venture with U.K. magazine publishers, Attic Futura and North-South Publishing, to launch a teen site aimed at Generation Y. The venture will launch later this summer, with Attic Futura and North-South providing editorial content stemming from its U.K. teen magazine brands Sugar, TV Hits, Inside Soap and All About Soap. Attic Futura and North-South will also support the site with heavy promotion in their print publications and through advertiser relationships.

Copyright March 2000, Crain Communications Inc.

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