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Clorets' $15 mil account moves to Bates

Published on .

Warner-Lambert Co. awarded global ad duties for Clorets gum and mints to Bates Worldwide, New York. The $15 million account had been at J. Walter Thompson Co., New York. The assignment adds Warner-Lambert to Bates' client roster in 23 countries; the agency already has international and U.S. accounts from Warner-Lambert including Benadryl, Sudafed, Certs and Dentyne.

Copyright March 1997, Crain Communications Inc.

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