Clorox Co., Oakland, Calif., said it will acquire First Brands Corp., Danbury, Conn., for $1.58 billion. The deal gives Clorox such brands as STP automotive products; Glad and Glad-Lock bags and plastic wrap; and Scoop Away, Jonny Cat and Ever Fresh cat litter. Y&R Advertising, New York, and McCann-Erickson Worldwide, New York, currently handle First Brands. DDB
Needham Worldwide, San Francisco, and Y&R, San Francisco, handle Clorox.
Copyright October 1998, Crain Communications Inc.