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Clorox to buy First Brands

Published on .

Clorox Co., Oakland, Calif., said it will acquire First Brands Corp., Danbury, Conn., for $1.58 billion. The deal gives Clorox such brands as STP automotive products; Glad and Glad-Lock bags and plastic wrap; and Scoop Away, Jonny Cat and Ever Fresh cat litter. Y&R Advertising, New York, and McCann-Erickson Worldwide, New York, currently handle First Brands. DDB Needham Worldwide, San Francisco, and Y&R, San Francisco, handle Clorox.

Copyright October 1998, Crain Communications Inc.

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