Clorox consolidates business at DDB

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Clorox Co. has consolidated its domestic and international ad account at DDB Worldwide, San Francisco, by pulling some $55 million to $75 million in billings from Y&R Advertising, San Francisco. The move is effective Jan. 1. DDB previously had $150 million in Clorox billings; Y&R loses the Brita, Hidden Valley and Kingsford brands. The consolidation also affects Hispanic and interactive advertising, and media buying. Clorox Diamond Communications, a joint venture of Y&R and DDB, will continue some media buying under new DDB management.

Copyright August 1999, Crain Communications Inc.

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