Retailers believe Glad Press to be
Breaks in August
The campaign, from Omnicom Group's DDB Worldwide, San Francisco, breaks Aug. 18 with TV and print ads. National $1 newspaper coupons are to be dropped Sept. 14.
P&G tested the press-and-seal technology as Impress in 2000 but never rolled it out nationally.
Clorox is based in Oakland, Calif.; P&G has its headquarters in Cincinnati.