CLOROX READIES $60 MILLION LAUNCH FOR NEW WRAP

Glad Product Is First From Joint P&G Venture

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NEW YORK (AdAge.com) -- Clorox Co. is spending $60 million to launch Glad Press 'n Seal wrap, the first product to come from its joint venture in food-storage and tabletop products with Procter & Gamble Co.

Retailers believe Glad Press to be

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the biggest food-storage bag or wrap launch ever. A Clorox spokeswoman could not be reached for comment.

Breaks in August
The campaign, from Omnicom Group's DDB Worldwide, San Francisco, breaks Aug. 18 with TV and print ads. National $1 newspaper coupons are to be dropped Sept. 14.

P&G tested the press-and-seal technology as Impress in 2000 but never rolled it out nationally.

Clorox is based in Oakland, Calif.; P&G has its headquarters in Cincinnati.

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