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Club Med focuses on family

Published on .

Club Med, Coral Gables, Fla., launches a TV campaign dedicated to the family Oct. 19. The three spots highlight special moments that Club Med vacations offer parents and their children. A print campaign targeting family-oriented magazines will break in December. Publicis, New York, handles the $10 million to $12 million campaign. The advertising is part of the "Re-New" marketing and operations program at Club Med North America.

Copyright October 1999, Crain Communications Inc.

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