Club Med, Sam Adams launch promo

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Club Med Sales, New York, the sales and marketing division for Club Mediterranee, Paris, and Boston Beer Co., Boston, launched "White Ale Sweepstakes," a consumer promotion touting Club Med's Caribbean and Colorado resorts and the new Samuel Adams White Ale. Forty winners will be chosen from radio promotions in 10 U.S. cities. The winners will be awarded a one-week stay at either Club Med's Bahamas or Colorado resorts this spring.

Copyright January 1998, Crain Communications Inc.

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