CME opens interactive unit

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Campbell Mithun Esty, Minneapolis, announced creation of a 12-person interactive and direct marketing department, to be managed by Senior VP-General Manager Brent Bissell. Mr. Bissell has 17 years of direct marketing experience, most recently as president of Direct Target One. He earlier served as VP-database marketing at Carlson Marketing and also worked for McCann-Erickson, Bozell Worldwide and D'Arcy Masius Benton & Bowles.

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