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CME wins fanball.com account

Published on .

Campbell Mithun Esty is playing ball.

The Minneapolis-based agency has been named agency of record for fanball.com, a new Internet fantasy sports division. It will provide print, radio and online banner ads, an agency spokesman said.The site is launching fantasy football in the autumn to an estimated 48 million site visitors. It ultimately will include baseball, hockey, NASCAR, basketball and other sports.

Financial details were not released. CME is the first agency for fanball.com.

Copyright July 1999, Crain Communications Inc.

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