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CME wins H&R Block

Published on .

H&R Block, Kansas City, Mo., chose Campbell Mithun Esty, Minneapolis, to handle general-market and direct advertising, and sales promotion on its $100 million global account. Dieste & Partners, Dallas, won advertising aimed at the Hispanic market. They succeed several Young & Rubicam units. Y&R's Media Edge, New York, has retained media buying. CME pitched against DDB Worldwide, Chicago, after Hill, Holliday, Boston, withdrew from the review earlier this month, citing workload concerns. The review included general advertising, previously handled by Y&R Advertising, Chicago; direct marketing and promotion, at Impiric, Chicago; Hispanic marketing, at Bravo Group, New York; and interactive marketing, at Nicholson, New York. The review for interactive is still under way. Select Resources International, West Hollywood, Calif., is handling the review.

Copyright June 2000, Crain Communications Inc.

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