Bill White, CMGI executive VP-marketing and corporate communications, confirmed that CMGI is actively pursuing merging with or acquiring a Web ad network. "There are no definitive merger discussions with 24/7, but we are looking at most of the companies in that space," including 24/7, he said.
CMGI could benefit from the online ad sales reps a 24/7 deal would bring on board; they at some point could help CMGI sell space on recently acquired AltaVista, which has a contract with 24/7 rival DoubleClick expiring December 2001. AltaVista accounted for 43.8% of DoubleClick's systems revenues in the first half of the year.
Copyright September 1999, Crain Communications Inc.