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CMGI set to acquire European ad serving company

Published on .

CMGI agreed to acquire a more than 80% stake in Adtech, a third-party,online ad serving company based in Frankfurt, on Dec. 31. Financial termswere not disclosed. CMGI is expected to integrate Adtech with theCupertino, Calif.-based ad serving company it has similarly agreed toacquire, AdForce, after the deals close. Adtech would then lead Europeanoperations for AdForce following AdForce shareholder approval.

Copyright January 2000, Crain Communications Inc.

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