CMO Mark Jarvis Leaving Dell

Move Is Part of Yet Another Company Reorganization

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NEW YORK ( -- Dell Chief Marketing Officer Mark Jarvis is leaving the company in yet another reorganization under Chairman-CEO Michael Dell. Erin Nelson, who had been VP-marketing in Europe, the Middle East and Africa, will become the new CMO.

Mark Jarvis
Mark Jarvis Credit: Dell
The computer giant says it will now organize globally around three consumer groups -- large enterprise, public sector, and small and medium businesses -- adding in the press statement that the consumer business is already organized globally. Previously, the company was organized geographically.

Mr. Jarvis joined the Round Rock, Texas-based Dell about a year ago, lured by the turnaround challenge offered at the time, as well as a sweet compensation package (Mr. Jarvis topped this year's Ad Age CMO annual salary ranking with a $15.5 million deal. He will leave the company by end of the fiscal quarter, which is no later than Jan. 31.

Mr. Jarvis' exit follows the departure of Casey Jones, VP-global marketing, just last month. Mr. Jones detailed his decision to leave and defended his time and tenure at Dell in a 300-word comment on

Instrumental to Enfatico
Both Mssrs. Jarvis and Jones were instrumental in the hiring and creation of Enfatico, the agency WPP Group has spent the last year building from the ground up to handle Dell's 3-year $4.5 billion marketing contract. The agency has quickly ramped up to 1,000 staffers in 13 hubs worldwide.

An Enfatico spokesman referred calls to a Dell a spokesman, who insisted "there is no impact to Enfatico as a result of this announcement."

The "next-generation agency" has been skeptically received by the media and Madison Avenue.

The PC-maker said in a statement: "Having completed the transformation of Dell's marketing organization, including revitalizing the brand and instilling new levels of marketing effectiveness and efficiency, Chief Marketing Officer Mark Jarvis will leave Dell this fiscal quarter and provide ongoing counsel to Dell through the consulting business that brought him to the company."

Hit by downturn
Dell's business has suffered in the economic downturn. IDC's most recent third-quarter report summarized: "Dell suffered a disappointing quarter in all regions except APeJ (Asia Pacific excluding Japan) ... Despite positive growth in all regions except Japan, Dell trailed the overall market. ... The silver lining is that Dell enjoyed solid performance from its bourgeoning retail presence."

Gartner's report from the same time period said: "Dell's recent expansion efforts did not equate to increased market share in the third quarter. Dell primarily struggled with the professional market, especially in the EMEA and U.S. markets."

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