CMP conference explores online branding

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Research released the week of April 27 at a CMP Symposium presented divergent views about how effective the Internet is for branding.The conference in Laguna Niguel, Calif.--called ``The Future of Branding on the Internet''--brought together high-tech marketers and agency executives to figure out how to use the Net to raise brand awareness.

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Copyright May 1998, Crain Communications Inc.

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