Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CMP conference explores online branding

Published on .

Research released the week of April 27 at a CMP Symposium presented divergent views about how effective the Internet is for branding.The conference in Laguna Niguel, Calif.--called ``The Future of Branding on the Internet''--brought together high-tech marketers and agency executives to figure out how to use the Net to raise brand awareness.

For more on this story, see INTERACTIVE

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: