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CMP creates Web TV

Published on .

In other TV news, CMP Media on Wednesday launched First-TV, a video programming network available via the Internet. First-TV will offer original content that users can watch using technology from Vivo Software. The first show, "Fresh Click: Life Online," covers Internet news and features CMP staffers.

Ads on First-TV are expected to be up and running by the first quarter. Instead of banners and buttons, the ads will take the form of video and billboard ads between programming segments.

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