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CMP grabs taxi ad space for Comdex

Published on .

CMP Publications is spending $63,000 for space on top of 200 Las Vegas cabs beginning Nov. 13 to promote CMP and its 13 titles at Comdex/Fall. CMP bought 100 taxi tops at the computer show a year ago, and Director of Corporate Communications Barbara Kerbel stood in enough hour-plus taxi lines to know people spend time staring at cabs. Stein, Killpatrick & Rogan, New York, created CMP's cab campaign.

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