CMP and IBM do e-biz

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CMP Media created a custom site for IBM Corp. to advise companies on how to do electronic commerce. The NetBusiness site was created by CMPnet's Custom Content Network, which develops custom sites for advertisers. The site, developed with Ogilvy & Mather's OgilvyOne, New York, includes e-commerce content about the Internet, intranets and extranets as well as "wrap banner" ads with IBM content and links to IBM sites.

Copyright January 1998, Crain Communications Inc.

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