CMP Media on Thursday launched its new supersite, CMPnet
, as a front door to CMP's nearly two dozen sites. CMP set up a dedicated sales force to sell the sites. Interbrand Schechter, New York, created the CMPnet logo, part of a branding effort to unify CMP Web sites. Ikonic Interactive, San Francisco, helped CMP design the new site. Stein Rogan & Partners, New York, developed a print and banner campaign.
Copyright July 1997, Crain Communications Inc.