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CMP taps Stein Rogan for TechWeb

Published on .

High-tech media company CMP Media (www.cmpnet.com), named True North agency Stein Rogan & Partners, New York, to handle a $4 million integrated campaign for TechWeb, an IT Network (www.techweb.com). TechWeb.com provides breaking news, product analysis and financial reporting to IT and technology professionals. The campaign will include online, print, direct mail, e-mail and promotions; it will debut later in the first quarter.

Copyright January 2001, Crain Communications Inc.

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