CMPB OKs more 'Got milk?' ads

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California Milk Processor Board, Berkeley, Calif., extended funding for its "Got milk?" ad campaign until 2002 at about $25 million per year. The 5-year-old campaign, from Goodby, Silverstein & Partners, San Francisco, is credited with increasing retail milk sales in California by 1.6% in 1997 compared with flat national sales.

Copyright March 1998, Crain Communications Inc.

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