California Milk Processor Board, Berkeley, Calif., extended funding for its "Got milk?" ad campaign until 2002 at about $25 million per year. The 5-year-old campaign, from Goodby
, Silverstein & Partners, San Francisco, is credited with increasing retail milk sales in California by 1.6% in 1997 compared with flat national sales.
Copyright March 1998, Crain Communications Inc.