December 2000 was the only month of the year where overall spending declined compared to last year. The sharpest decline in spending was in cable TV, where spending was down 12.2% to $746.9 million last December, compared to $851 million in December 1999. National newspapers also showed a steep drop-off, with spending down 14.3% to $294.8 million in December 2000, from 344.1 million the previous year.
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Copyright March 2001, Crain Communications Inc.