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CMR takes reins of Jupiter's AdSpend

Published on .

Jupiter Communications, New York, is partnering with Competitive Media Reporting to handle Jupiter's AdSpend report, according to sources close to the company. CMR's Intermedia Advertising Solutions will be the owner and publisher of AdSpend. Jupiter said, in a press release to its clients, that this allows it to focus on Internet analysis, rather than tracking data.

Copyright January 1998, Crain Communications Inc.

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