CMRi, the interactive division of advertising and marketing information provider CMR, New York, is adding multi-media reporting capabilities to its Internet monitoring application, AdNetTrackUS. Through CMRi's Web-based application (www.cmr.com), advertising and marketing executives can now access both online and offline spending information for overall competitive opportunities. The enhancements, including graphics and easier navigation features, allow CMRi subscribers to compare online marketing efforts to offline dollars spent on traditional media. Searches can be conducted by industry class, company name, Internet brand and expenditure or percent share reports across 13 traditional media, including business-to-business venues. The new multi-media reporting capability is Internet-centric; spending for the 13 media is reported only for brands that spend on the Internet. CMR is a unit of Taylor Nelson Sofres Co.
Copyright February 2001, Crain Communications Inc.