Total Intenet ad revenues climbed to $2.9 billion in 2000 from $1.9 billion in 1999, a 52.6% increase, according to CMR's Internet division, CMRi, as monitored through AdNetTrackUS. The total, as a percent of all ad spending through the first three quarters of 1999 to the same time period of 2000, rose from 1.75% to 3.04%. Leading all parent companies, General Motors Corp. ranked first in Internet advertising for the full year 2000 by spending $47.9 million, up 96.5%; Microsoft Corp. ranked second, spending $25.5 million, down 31% from 1999 spending of $37 million. Among individual brands, Barnes & Noble spent $15.9 million, up 55.8%, and Amazon.com spent $15 million, up 24.7%, ranking these two companies as the leading Internet advertisers. CMRi lists Yahoo! as the top Web site by revenue, with 2000 Web ad revenues of $442 million, up 60.2%; the Excite Network is second, with Web ad revenue of $249 million, up 53.8. The media and advertising industry overall led all Internet spending in 2000 with $542.2 million, up 83.4%, while retailers placed second with spending of $510.8 million, up 73.6%.
Copyright February 2001, Crain Communications Inc.