According to CNBC Asia acting-president Scott Goodfellow, who is temporarily filling a post left vacant in June by Paul France, this move reaffirms the channel's commitment to business programming as opposed to general news.
VP-Advertising Sales Mark Froude stresses the importance of the channel's global strengths, pointing out that markets are covered 24-hours through open and close, from Australia through Asia, to London and the U.S. Mr. Froude says ad revenues have increased 80% on last year.
The number of CNBC Asia's advertisers, which include Cisco Systems, Sun Microsystems, Nokia, Ericsson and Philips Electronics, has doubled so far this year.
The additional live programming hours will include increased emphasis on live reports from regional exchanges, more analysis and live interviews, and more news and in-depth reporting from Dow Jones & Co. CNBC Asia has an exclusive relationship with Dow Jones, which publishes The Asian Wall Street Journal, the Far Eastern Economic Review and owns Dow Jones Newswires. Dow Jones is a 50% shareholder of CNBC Asia.
Copyright October 2000, Crain Communications Inc.