Martina Bruder and Annie McLarnon, both existing CNBC employees, are appointed co-sales directors covering Europe, reporting to Dan Lovinger, New York-based VP-director of global advertising sales. Their appointments are effective immediately.
Ms. Bruder, based in Germany, and Ms. McLarnon, based in London, replace Marga McNally, who took on the new role of president-managing director of CNBC Europe Jan. 4. Ms. Bruder will cover Germany, Austria, Switzerland, France, Belgium, Luxembourg and Central and Eastern Europe, and Ms. McLarnon will take charge of the U.K., Ireland, Scandinavia, the Netherlands, Southern Europe (Spain, Portugal and Italy) and the Middle East.
"The sweeping changes across Europe require that, for the future, media owners must re-evaluate the sales paradigm," says Mr. Lovinger. "We believe this move to `two heads rather than one' will put us in a much better position to work with our clients on their media and marketing challenges."
Copyright January 1999, Crain Communications Inc.