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CNET to launch in Korea

Published on .

SEOUL--U.S. computing and technology news Web site CNET is to launch a Korean version in March. The site will supply Korean news and product information in English for the main site, and publish articles in Korean translated from the U.S. site. Industry analysts expect it tocompete strongly with domestic info-tech portals.

"CNET is a well branded Internet content. If we build it, we can expect lots of page views from IT related people," says Ha Sun Ju at Kinopia, Korea's second largest Internet ad agency, which was tapped to design the site.

Hong Kong-based Asiacontent.com, which recently acquired Kinopia, has a $13 million contract to expand CNET's brand in Asia. CNET is already in Singapore, Hong Kong, Taiwan and Malaysia.

Copyright February 2000, Crain Communications Inc.

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